HipGeo was an app developed by former executives at Web 1.0 powerhouses GeoCities and Yahoo designed to take iPhone users into the next generation of chronicling their travels: persistent GPS route tracking, blogging and photo sharing that allowed the user to create slideshows with photos automatically pinned to the locations where they were taken. HipGeo had received favorable coverage from blogs like ReadWriteWeb and GigaOM when its app was first launched in mid-2011, but the company wanted to take its public relations and social media presence to the next level in driving user numbers and attention from investors at the end of 2011.
In anticipation of the app’s re-launch at the 2012 Consumer Electronics Show, SocialRadius worked with HipGeo a month beforehand to prebrief top travel bloggers who would constitute the most enthusiastic evangelists and provide the best app feedback for the company before its app went live to the public.
Social Radius also outreached to these bloggers and other travel enthusiasts via social media channels.
Successful outreach to online and traditional media outlets just before and during CES, including press attending CES and the firm’s own traditional Startup Debut event held on the eve of the show (and covered by the likes of the BBC and Fox News, among others).